Testimonial

"SSA brings fresh, strategic ideas to the table and applies the right resources to execute on our behalf." Valerie Monaco, Public Relations Manager, Universal Technical Institute

RSI "Winter in the Desert" Event

Objective:

The Refrigeration School, Inc. (RSI) educates and trains air conditioning and refrigeration technicians in Phoenix. RSI asked InView Communications to raise awareness of RSI and its proximity to a new light rail station during the Valley METRO Light Rail two-day grand opening, which attracted an estimated 150,000 riders.

 

Results:

Organizers and sponsors competed for rider and media attention along the 28-station line with celebration events and activities. InView created and implemented “RSI Winter in the Desert,” which successfully promoted the RSI brand and the school’s convenient location. InView delivered 2,246,382 media impressions and 619 percent ROI, exceeding expectations and objectives.

Sample coverage: The following news clip appeared on 3TV (KTVK):

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