About Social Media
Social media is a critical component of all communications programs.
Traditionally, external communications involved writing a press release and distributing it. Today, people are turning to online sources for news and information. Blogs, podcasts, Facebook, Flickr, Twitter, YouTube and LinkedIn are all part of the growing online social media, which allow users to publish, share and/or comment on content on the Internet.
Who's online today? Your customers...potential customers...investors...media...nearly EVERYONE.
It’s easy to see why organizations cannot rely exclusively on traditional public relations to create awareness and interest. Today, people want to be part of the conversation. The companies that succeed are those that engage their customers.
Right now, opinionated supporters and critics are having their say about your business and the products and services your company offers. Do you know exactly what they're saying, and when—and how— you should respond to them?
Social media enables the collaboration of information, ideas and opinions of individuals on topics of interest to them. People can connect on social networking sites such as MySpace or Facebook. They can share thoughts on blogs or through Twitter. Photos can be shared through sites like Flickr. And news stories of interest can be tagged and shared through sites like Del.icio.us and Digg.
Today's social media environment provides challenges and opportunities for businesses. InView’s proprietary social media platform embraces social media to provide information and engage individuals when, where and how they want to be reached. We can develop a strategic plan to help your company navigate and implement successful communications programs. Contact us for an analysis of your organization's online social media presence.
