Carey Madsen named one of "Forty Under 40" by Denver Business Journal

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Though the recession is difficult, it also presents the biggest opportunities, according to Carey Madsen

"It is one of the most important times to embrace PR and marketing," she said. "Those [companies] who invest during tough times are those who must grow their market shares."

Madsen, Managing Director for SSA Public Relations (SSA PR) since July 2008, previously worked for the Colorado Rockies and Qwest. SSA PR is an advertising, public relations and marketing company specializing in social media.

"I maximize visibility for our clients in a way that impacts their results," Madsen said. "I love to see how we can deliver results to them."

Madsen has received Public Relations Society of America awards for PR campaigns with NetSmartz411 and the Washington Online Safety Launch. The campaigns promoted Internet safety education among parents and children.

Also, since 1998, Madsen, a former high school and college runner, has worked with the Junior League of Denver, a nonprofit organization focused on promoting women and children's education and health.

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