InView Communications Blog

The Global Language Monitor (GLM) documents, analyzes, and tracks the latest trends in word/phrase usage and word/phrase choices and their impact on the various aspects of culture, with a particula

Last night, Colorado’s PRSA chapter held one of the better Gold Pick Award ceremonies that I’ve been to over the years. Kudos to the PRSA leadership for a very well-run, classy event. Bruce Goldberg and Andrew Hudson impressed us with their musical flair, but I especially appreciated Swede Johnson Lifetime Achievement Award winner Don Kirchoffner’s comments about the role of public relations in business.

Its everywhere you turn, news about the swine flu pandemic.

Kudos to the Hallmark PR team for participating in a Today Show interview last week regarding their line of cards that address tough health issues, including cancer. But who wouldn’t go on the today show, you ask? Many PR departments and firms spend their entire career trying to get their brand or client on top shows like Oprah, or the Today Show, so why the nod to Hallmark for peddling their products on the well-watched morning show? Because they did the interview knowing that they’d be sitting next to someone who would be openly criticizing their brand and their product decisions the entire time.

Twitter, FaceBook, MySpace, YouTube, blogs, microblogs, v-logs, RSS, podcasts, videocasts, chat rooms, message boards!

In one simple answer, YES.

Surprisingly, only 11% of Web users take advantage of RSS feeds, according to a recent

Businesses have another compelling reason to develop a social media marketing plan to help grow target markets.

Last week’s closure of the Rocky Mountain News may soon be followed by the possible sale or closure of the San Francisco Chronicle, and papers in Seattle and Tucson as well. Given these drastic changes to the media landscape, PR professionals should be looking past the days of just trying to land a "feature" story in a targeted PRINT publication.

Although not a surprise, this week’s closure of the Rocky Mountain News was heart breaking for many.