About this Author

Rob Sears Social Media Consultant

Rob Sears, an award-winning professional, provides InView’s social media expertise. He specializes in developing and monitoring successful social, public relations and high-tech communications programs. An early adopter of social media, Sears is an expert in influencer analyst and engagement, topic/issue research, internal and external social media campaigns, audits, comprehensive measurement and dashboards. He has developed and implemented social media campaigns for clients in numerous industries including banking, finance, education, entertainment, consumer products.

Rob Sears's Bio

Great Samsung viral video

by Rob Sears.

There is a great video making the rounds on YouTube where a group of Welsh farmers outfit their flock of sheep with LED vests and use herding dogs to organize them into amazing works of art. Check it out:
 
[video:http://www.youtube.com/watch?v=1OE6HgK9NjQ width:300 height:300 autoplay:0]
 
From a social media perspective, this is a really well done viral video. It has fresh and interesting content that people immediately want to share with their friends and family, and it ties what you see in the video to the company that sponsored it (in this case Samsung). With over 12 million views and several follow up videos, the 'Extreme Shepherding' video has more than paid off in marketing value than what Samsung contributed to make it happen.
 

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