About this Author

Rob Sears Social Media Manager

Robert Sears provides social media expertise for InView Communications. He is responsible for directing the agency’s online communications/PR projects, as well as working with clients to develop and monitor successful public relations and high-tech communications programs.

Rob Sears's Bio

Great Samsung viral video

by Rob Sears.

There is a great video making the rounds on YouTube where a group of Welsh farmers outfit their flock of sheep with LED vests and use herding dogs to organize them into amazing works of art. Check it out:
 
[video:http://www.youtube.com/watch?v=1OE6HgK9NjQ width:300 height:300 autoplay:0]
 
From a social media perspective, this is a really well done viral video. It has fresh and interesting content that people immediately want to share with their friends and family, and it ties what you see in the video to the company that sponsored it (in this case Samsung). With over 12 million views and several follow up videos, the 'Extreme Shepherding' video has more than paid off in marketing value than what Samsung contributed to make it happen.
 

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