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Susan Sears's blog

by Susan Sears.

Much has changed over the past decade since SSA PR was founded in 1998. Social media was in its infancy.

by Susan Sears.

I read a lively online blog debate about which department should take leadership of its company’s social media efforts.

Dominos’ Social Media Rebound

Last April, Domino’s Pizza learned the hard way about the power of social media.

Dominos’ Social Media Rebound

Last April, Domino’s Pizza learned the hard way about the power of social media.

Create a policy for social media

Question: I am concerned about potential problems for my business from use by my employees of social media such as Facebook and My-Space. What...

Create a policy for social media

Question: I am concerned about potential problems for my business from use by my employees of social media such as Facebook and My-Space. What...