Rob Sears's blog

Yesterday Facebook founder Mark Zuckerberg announced in a blog entry that the social networking site now has over 500,000,000 users worldwide.

Like other forms of marketing and communications, public relations efforts often focus on sending the right message to the right people.

It's no secret that the earliest adopters of Facebook – college students back in 2004 – are now establishing themselves as industry professionals (scary thought: some of them are pushing thirty).

When most of us hear the term “social networking,” our minds immediately jump to the big three: Facebook, MySpace and Twitter.

Last April, Domino’s Pizza learned the hard way about the power of social media.

Earlier this week, NPR ran a story about the social roles of Facebook and MySpace in the lives of today's teenagers.

In preparation for launching the new site, I've been going around the 'net, and changing URLs, redirecting social media accounts to inviewcommunications.com, etc, when I happened to stumble across

You can’t ignore all the talk about the economy these days. With unemployment up, consumer confidence down, and the government struggling to reach a consensus on how to best deal with the crisis, businesses small and large are navigating stormy waters. But despite the dreary forecasts, I'm wondering if there isn't an opportunity in this crisis.