About this Author

Rob Sears Social Media Consultant

Rob Sears, an award-winning professional, provides InView’s social media expertise. He specializes in developing and monitoring successful social, public relations and high-tech communications programs. An early adopter of social media, Sears is an expert in influencer analyst and engagement, topic/issue research, internal and external social media campaigns, audits, comprehensive measurement and dashboards. He has developed and implemented social media campaigns for clients in numerous industries including banking, finance, education, entertainment, consumer products.

Rob Sears's Bio

NPR: Facebook, MySpace divide along social lines

Earlier this week, NPR ran a story about the social roles of Facebook and MySpace in the lives of today's teenagers. They interviewed several high school aged kids to get a sense of what they thought of the competing social networks, then had some experts weigh in to validate a number of the claims.

One surprising revelation of the interviews was that the two social networks appear to be evolving into distinct "neighborhoods," with lower income people moving towards MySpace and higher income people migrating to Facebook (although this appears to be unintentional). Facebook users are drawn to its clean layout and organization, while MySpace attracts more artists and musicians who like the high amount of customization available to their profile.

Listen to the segment.

While I think there's probably some truth to the claims, the analysis of the segment is based on a sample size of less than a dozen people. It's interesting, but far from conclusive. I think I'll refrain on passing judgement until something more substansive comes along.

4 Ways to Keep a Client Calm in a Crisis

We've all been there: a normal day is interrupted by a frantic call from a client. They're in crisis mode and need your help.

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