About this Author

Rob Sears Social Media Manager

Robert Sears provides social media expertise for InView Communications. He is responsible for directing the agency’s online communications/PR projects, as well as working with clients to develop and monitor successful public relations and high-tech communications programs.

Rob Sears's Bio

NPR: Facebook, MySpace divide along social lines

Earlier this week, NPR ran a story about the social roles of Facebook and MySpace in the lives of today's teenagers. They interviewed several high school aged kids to get a sense of what they thought of the competing social networks, then had some experts weigh in to validate a number of the claims.

One surprising revelation of the interviews was that the two social networks appear to be evolving into distinct "neighborhoods," with lower income people moving towards MySpace and higher income people migrating to Facebook (although this appears to be unintentional). Facebook users are drawn to its clean layout and organization, while MySpace attracts more artists and musicians who like the high amount of customization available to their profile.

Listen to the segment.

While I think there's probably some truth to the claims, the analysis of the segment is based on a sample size of less than a dozen people. It's interesting, but far from conclusive. I think I'll refrain on passing judgement until something more substansive comes along.

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During the past few days, the raw power of social media has been on full display.

CEO Blog: Employers Need Proactive Social Media Policy

Folio MagazineIn their eyes, the combination of work plus social media is a lose-lose. It's a time suck for your sales guy to be social...

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