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Carey Madsen Managing Director
Carey Madsen brings 15 years of integrated communications experience to InView. Madsen’s expertise includes media relations, employee and crisis communications, brand management and strategy development.
Carey Madsen's Bio

InView Communications takes home "Silver Pick" Award from PRSA Denver

by Carey Madsen.

Last night, the team at InView was honored to receive the "Silver Pick" Award from the Public Relations Society of America’s (PRSA) Denver chapter. This award recognizes outstanding achievement in PR and marketing, was given for the agency’s work with TeleTech, a leading global business process outsourcing (BPO) provider.

TeleTech selected us to raise their visibility and enhance credibility with current and potential clients, as well as key media contacts. InView Communications implemented a proactive media relations campaign that positioned TeleTech and its executives as thought leaders with a value proposition that promotes the ‘true value’ of outsourcing. The campaign generated a ROI of more than 50 percent.

We would like to extend our thanks to TeleTech for their continued partnership. We’d also like to give a nod to PRSA Colorado and the members who collaborated on a very nicely done tribute to Joe Fuentes. Finally, congratulations to all of last night’s winners!

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