by Susan Sears.
Much has changed over the past decade since SSA PR was founded in 1998. Social media was in its infancy. It wasn't until 2002 that Technorati was founded, followed by other sites such as LinkedIn (2003), and Facebook (2004). Sadly, newspaper readership began to dwindle and long-time bastions of journalism began to fold. While newspaper circulation headed downward, their Web site readership was increasing. The message was clear…the way people communicated, networked and got their news was changing. And so was public relations.
As a result, SSA PR began integrating social media into its media plans. We launched our proprietary social media monitoring platform in 2007, and have continued to evolve it as changes in technology and market conditions occur. It was developed by our team of communications and engineering experts, and goes well beyond traditional social media programs to deliver detailed social media monitoring, evaluation, engagement strategies and measurement.
It’s become clear to us that in today’s digital age, public relations is just one dimension of a fully-integrated, strategic communications plan. That's why today, SSA Public Relations is launching its new brand -- InView Communications. Our new name highlights our agency's emphasis on placing our clients "in view" of their target markets, wherever they may be - on blogs, message boards, video sharing, social networking sites, television, newspapers, trade or industry press, special interest magazines and more.
Check out our new site. Become a fan on our Facebook. Follow us on Twitter. We look forward to connecting with you.
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