Are online pressrooms that important?

In one simple answer, YES. A user-friendly online pressroom is essential because it allows journalists to quickly and easily stay informed about your company, and so many times, the online press room is neglected or completely forgotten by companies. A good newsroom will include the following items, media contact information, including email and phone numbers, an informative, well organized company fact sheet, the latest news releases, a photo/video/audio gallery, a blog, an RSS feed, recent media stories featuring your company and bios on key executives.

Providing this key information to journalists makes it easier for them to gather basic data about your company, but don’t use your news room as a substitute for actual media support. I mentioned that a good news room includes media contact information, and you need to be sure that contact information is an actual person. Nobody likes getting the runaround, especially reporter on deadline, so don’t make your people hard to find or difficult to contact. A good online press room gives media many of the first resources they need to include your company in a story, so make your press room a priority.