April 2009

Swine Flu Outbreak: CDC utilizes Social Media, Keeps communication open to educate public

by Maria Miller.

Its everywhere you turn, news about the swine flu pandemic.

Stand up for your brand

by Carey Madsen.

Kudos to the Hallmark PR team for participating in a Today Show interview last week regarding their line of cards that address tough health issues, including cancer. But who wouldn’t go on the today show, you ask? Many PR departments and firms spend their entire career trying to get their brand or client on top shows like Oprah, or the Today Show, so why the nod to Hallmark for peddling their products on the well-watched morning show? Because they did the interview knowing that they’d be sitting next to someone who would be openly criticizing their brand and their product decisions the entire time.

Use Social Networks To Engage Your Target Market

by Lee Ann Kuster.

Twitter, FaceBook, MySpace, YouTube, blogs, microblogs, v-logs, RSS, podcasts, videocasts, chat rooms, message boards!

Are online pressrooms that important?

by Maria Miller.

In one simple answer, YES.

4 Ways to Keep a Client Calm in a Crisis

We've all been there: a normal day is interrupted by a frantic call from a client. They're in crisis mode and need your help.
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